I partnered with a fashion designer to plan and produce all video content for a new collection launch, including TikToks, Instagram Reels, a full YouTube feature, and the website’s introductory video. I managed client communication, coordinated production logistics, and led the creative direction—from developing the shot list and directing the live fashion show to handling wireless audio and a full lighting setup. I independently oversaw billing and project organization while editing polished, high-performing content that ultimately drove a 22% increase in engagement.