To develop my Rhode Skin spec ad, I leveraged the creative network I built through a Facebook group I founded for Chicago-based (and eventually remote) content creators, account executives production crew, strategists, and talent.

Growing the group to more than 120 creative professionals enabled me to source a team, coordinate roles, and manage the full production workflow. For the Rhode concept, I conducted in-depth competitive, industry, and brand research—immersing myself in Rhode’s aesthetic, current digital trends, and the broader skincare landscape—before building a pitch deck, shot list, and creative brief to guide execution.

The resulting concept translates the food-sensory trend from still photography into video, blends animation with live action to reinforce brand identity, and pairs Rhode’s signature “cool girl / clean girl” look with a Chicago backdrop.